Do the Grammys Epitomize True Buyer Expertise?

I’m not an enormous fan of contemporary music to be 100% trustworthy. I’m nonetheless caught within the ’80s and ’90s on the subject of my favourite songs. So that you’d most likely be stunned that I’m commenting on the “The Grammys – the biggest show in music!” Effectively, let’s simply say that I’ve a daughter who’s most likely one of many greatest Jonas Bros followers so I used to be compelled to look at the present. Now, I’d not usually be commenting on a music present on my Buyer Expertise web site. However, right from the start Alicia Keyes did some stuff that stuck out as perfect and lessons we could all learn from.

Don’t Conceal From the Fact

Sadly, in the present day is the day that Kobe Bryant and his daughter died in a helicopter crash. Now, I’m not an enormous basketball fan. As a proud Canadian from Toronto, I adopted the Raptors’ run for the title with rapt consideration. However I’m not ashamed to confess that I used to be a latecomer to the get together. Regardless of my lack of basketball expertise or data, I had heard of Kobe Bryant. I can’t recite his stats from reminiscence, however I knew that he had a big affect on the sport.

Together with his loss of life I actually puzzled what they’d do on the present and if they’d acknowledge it or simply gloss over it. I anticipated that they’d merely state that he’d died after which briefly point out him. In any case, these reveals are deliberate out weeks and months earlier than they’re filmed and I used to be not anticipating any main modifications.

I used to be, nevertheless, very pleasantly stunned. On the Grammys, Alicia Keyes not solely spoke about Kobe, however she additionally went one step additional. With Boyz II Males, Alicia gave a particularly shifting tribute to him, his affect and the affect his loss would have on others. It was achieved properly and it was achieved with respect.

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Deal with Your Shoppers Effectively

Now, since we’re speaking about award reveals, let’s proceed that matter. The Golden Globes was hosted by Ricky Gervais. This present was really one thing I used to be enthusiastic about because it’s about TV and flicks. The distinction between Ricky and Alicia couldn’t be extra pronounced although. It’s nearly like evening and day.

Alicia on the Grammys epitomizes expertise along with her introduction and launch of the present. Her ability on the piano and talent to riff on the fly is astounding. Ricky Gervais, however, went with a completely different tack. His focus was not on building up, but rather tearing down. I don’t essentially disagree with all the things he stated. In reality, in some methods, I agree along with his statements. It’s extra how he stated it & who he stated it to. His “targets” have been positively the self-centered actors which is honest. Sadly, as a number, his purchasers have been us. His angle and remedy of the actors was disrespectful at a minimal. Worse, his ongoing angle all through the present continued that pattern.

It was disappointing and demeaning. It really devalued Ricky Gervais in my eyes as he’s able to a lot extra. He may have delivered the identical message in a way more skilled method. I can solely think about how he would have acted or handled the loss of life of Kobe in his monologue. If he would have acquired a point out in any respect, it will most likely haven’t been something price remembering.

Empathize With Your Shoppers

One of many tenants of excellent buyer expertise is the flexibility to empathize along with your purchasers. Alicia and the Grammys have demonstrated this all through the present. Other than a frequent point out of the significance of household and group, they’ve emphasised the significance Kobe performed on the individuals of LA. This was properly achieved and one thing I can get behind.

I don’t know if my music tastes have modified. I do know that I’ll watch the Grammy’s subsequent yr with out being compelled to by my daughter. I’m curious to see if they will surpass this present and enhance their buyer expertise even additional. Effectively achieved Alicia. Effectively achieved, Grammys.


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